Rooted Collective Woman Typing on Laptop Computer.png

Rooted Collective is a strategic communications collective built on trust, experience, and shared values. We bring together senior-level consultants to support organizations navigating moments that matter — launches, transitions, growth, and change — with clarity, care, and intention.

What We Do

We provide senior-level strategic communications support through a collective of experienced consultants, thoughtfully matched to each project and your specific needs. 

  • Strategic Communications & PR

  • Brand Strategy & Positioning

  • Thought Leadership & Writing

  • Storytelling & Narrative Development

  • Media Training & Messaging

  • Internal Communications & Team Alignment

Work With Us
Founder of Rooted Collective Dana Swinney working brand strategy and development

How We Work

Rooted Collective operates as a collaborative ecosystem, not a traditional agency model. We intentionally match the right consultant or team to each engagement, ensuring every project is led by senior-level expertise aligned to the work at hand. This model allows for flexibility at every stage, creating space for meaningful collaboration and sustainable impact.


Who We Partner With

Mission-driven founders, passionate leaders, and organizations working in food, sustainability, wellness, culture, and community. Clients come to Rooted Collective when clarity, credibility, and alignment matter most. From launches, growth phases, transitions, ongoing reputation building, or internal shifts, this is where Rooted Collective thrives and helps you make a true impact.

If you care deeply about integrity, impact, and HOW your story is told, you’re in the right place.

Where Our Clients Have Been Featured


The New York Times logo
Chicago Sun Times logo
Cosmopolitan logo
Discovery Channel logo
Green living logo
The text 'FOOD & WINE' in bold black font on a white background.
Oprah.com logo
HGTV logo
USA Today logo
Marie Claire logo
Essence logo
Veg News logo

…and many more national and regional outlets

Certifications and Affiliations


Northern Virginia Black Chamber of Commerce logo
PRSA logo
Small Women and Minority Owned logo