FOUNDER OF ROOTED COLLECTIVE, MEDIA STRATEGIST & PUBLICIST

Dana Swinney is a strategic communications consultant and the Founder of Rooted Collective, a women-led collective supporting mission-aligned brands and changemakers. Known for her thoughtful, heart-centered approach to public relations, Dana specializes in elevating narratives around mission driven brands, sustainability, community impact, wellness, and social change. Her work is designed to create visibility that leads to real-world impact.

Core Services: 

Media Strategy

Publicity

Media Training

TALENT RELATIONS & BRAND DEVELOPMENT SPECIALIST

Kristin Giese is a talent manager, publicist, and executive producer who founded all moxie inc. in 2006. She built the Nate Berkus brand from the ground up expanding it across television, publishing, and retail with launches at Target and HSN, and executing more than 70 televised home makeovers alongside Oprah and her team before producing additional formats with HGTV, TLC, NBC, SONY, and more. Today, partners hire her most as a creative brand architect, helping to sharpen their brand voice, scale influence, and align strategy with purpose across marketing, PR, and social.

Core Services: 

Talent Relations and Development 

Brand Strategy and Architecture

INTERNAL COMMUNICATIONS STRATEGIST

Natasha Zena is the architect behind Humane Connection™, a proprietary, people-first communication framework that helps organizations build trust, clarity, and high-performing teams from the inside out. As the founder of Lioness and principal of Natasha Zena LLC, she brings 15+ years of experience in media, internal communications, and capacity-strengthening strategy across mission-driven and public-sector environments. Her work blends humane leadership systems with AI-enabled operational design to support organizations navigating growth, change, and alignment.

Core Services: 

Internal Communications Capacity Building

Humane Connection™ Systems + Team Enablement

MEDIA STRATEGIST, STORYTELLER (TV), FILM & PODCAST PRODUCER

Nayada began her own company after a decades-long career producing award-winning news segments, television magazine shows, commercials, short-form content, and feature films. Her work spans local stations, national networks, and international organizations, covering everything from social issues and political policy to pop culture and entertainment.

Known for distilling complex ideas into clear, compelling narratives, she brings a producer’s precision and a creative’s intuition to every project, crafting stories that resonate, travel, and endure. She has collaborated with high-profile talent and first-time entrepreneurs alike, approaching every story with the same level of care, curiosity, and respect.

Core Services:

Strategy

Publicity

Production

WRITER

Taryn White is an award-winning freelance writer whose work has appeared in Travel + Leisure, Condé Nast Traveler, Forbes, National Geographic, Smithsonian Magazine, and other outlets. She covers a wide range of topics and has visited nearly 100 countries, all 50 U.S. states, and all 7 continents.

Core Services: 

Writing, editing, and proofreading

Concept Development and Ideation

COLLECTIVE EXECUTIVE SUPPORT LEAD

Shaneen serves as Rooted Collective’s executive support lead, supporting the consulting team by keeping day-to-day systems, schedules, and workflows running seamlessly. She brings a steady, but fun and creative detail-driven approach to executive support, project coordination, and internal organization.

Core Services:

Project Coordination

Client & Partner Communications Support

Workflow & Process Management